<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Andy Aragon]]></title><description><![CDATA[Andy Aragon]]></description><link>https://newsletter.andyaragon.com</link><image><url>https://substackcdn.com/image/fetch/$s_!302Q!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb0e6b74-8c66-4fc3-8560-7f6e58d0a80a_355x355.png</url><title>Andy Aragon</title><link>https://newsletter.andyaragon.com</link></image><generator>Substack</generator><lastBuildDate>Mon, 25 May 2026 00:16:51 GMT</lastBuildDate><atom:link href="https://newsletter.andyaragon.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Andy Aragon]]></copyright><language><![CDATA[es]]></language><webMaster><![CDATA[me@andyaragon.com]]></webMaster><itunes:owner><itunes:email><![CDATA[me@andyaragon.com]]></itunes:email><itunes:name><![CDATA[Andy Aragon]]></itunes:name></itunes:owner><itunes:author><![CDATA[Andy Aragon]]></itunes:author><googleplay:owner><![CDATA[me@andyaragon.com]]></googleplay:owner><googleplay:email><![CDATA[me@andyaragon.com]]></googleplay:email><googleplay:author><![CDATA[Andy Aragon]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[El CTO Sistémico]]></title><description><![CDATA[M&#225;s all&#225; del &#8220;Vibe Coding&#8221; y la Ilusi&#243;n de la IA]]></description><link>https://newsletter.andyaragon.com/p/el-cto-sistemico</link><guid isPermaLink="false">https://newsletter.andyaragon.com/p/el-cto-sistemico</guid><dc:creator><![CDATA[Andy Aragon]]></dc:creator><pubDate>Mon, 04 May 2026 20:38:48 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!hoE2!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc37facda-ae29-43f2-9c05-7e01a36e5c50_2896x1472.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>En el ecosistema tecnol&#243;gico actual, el t&#233;rmino <strong>Vibe Coding</strong> ha pasado de ser una burla a una tendencia algo peligrosa. La promesa de programar a trav&#233;s de <em>vibes</em> o &#8220;descripciones ambiguas&#8221; es una trampa obvia del deseo de inmediatez, o simplemente <em>hueva</em> (mexicanismo). Sin embargo, como sostiene <a href="https://addyosmani.com/">Addy Osmani </a>en sus ensayos, conferencias y libros sobre <em><a href="https://beyond.addy.ie/">Beyond Vibe Coding</a></em>, la verdadera ingenier&#237;a no se trata de escribir c&#243;digo, sino de <strong>mantenerlo y razonarlo</strong>.</p><blockquote><p>&#8220;Engineering is not just about writing code; it&#8217;s about reasoning about that code and ensuring it is maintainable over the long term.&#8221;<br>Addy Osmani</p></blockquote><p><a href="https://addyosmani.com/">Addy Osmani</a> desarrolla este argumento al contrastar el <strong>Vibe Coding</strong>, donde el desarrollador simplemente &#8220;vibra&#8221; que el c&#243;digo funciona porque la IA lo gener&#243; r&#225;pido, con la <strong>Ingenier&#237;a Real</strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.goodreads.com/book/show/232301660-beyond-vibe-coding" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!tT4c!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F079487ae-7f9a-4b98-85ec-39045cf08ac3_762x1000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!tT4c!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F079487ae-7f9a-4b98-85ec-39045cf08ac3_762x1000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!tT4c!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F079487ae-7f9a-4b98-85ec-39045cf08ac3_762x1000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!tT4c!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F079487ae-7f9a-4b98-85ec-39045cf08ac3_762x1000.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!tT4c!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F079487ae-7f9a-4b98-85ec-39045cf08ac3_762x1000.jpeg" width="330" height="433.07086614173227" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/079487ae-7f9a-4b98-85ec-39045cf08ac3_762x1000.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1000,&quot;width&quot;:762,&quot;resizeWidth&quot;:330,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;Beyond Vibe Coding: From Coder to AI-Era Developer: Osmani, Addy:  9798341634756: Amazon.com: Books&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:&quot;https://www.goodreads.com/book/show/232301660-beyond-vibe-coding&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Beyond Vibe Coding: From Coder to AI-Era Developer: Osmani, Addy:  9798341634756: Amazon.com: Books" title="Beyond Vibe Coding: From Coder to AI-Era Developer: Osmani, Addy:  9798341634756: Amazon.com: Books" srcset="https://substackcdn.com/image/fetch/$s_!tT4c!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F079487ae-7f9a-4b98-85ec-39045cf08ac3_762x1000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!tT4c!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F079487ae-7f9a-4b98-85ec-39045cf08ac3_762x1000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!tT4c!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F079487ae-7f9a-4b98-85ec-39045cf08ac3_762x1000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!tT4c!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F079487ae-7f9a-4b98-85ec-39045cf08ac3_762x1000.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Beyond Vibe Coding - Addy Osmani</figcaption></figure></div><p>En sus <a href="https://beyond.addy.ie/">publicaciones y conferencias sobre el tema</a>, cuando habla de <strong>&#8220;The Maintenance Crisis&#8221;</strong> (La crisis del mantenimiento). Sus puntos son:</p><ul><li><p><strong>Razonamiento Cr&#237;tico:</strong> El ingeniero debe ser capaz de explicar <em>por qu&#233;</em> una soluci&#243;n funciona, algo que la IA no puede hacer por s&#237; misma, ya que s&#243;lo predice el siguiente token m&#225;s probable</p></li><li><p><strong>Deuda T&#233;cnica:</strong> Escribir c&#243;digo con IA es f&#225;cil, pero si no se &#8220;razona&#8221; (se entiende su arquitectura y seguridad), se crea una <a href="https://newsletter.andyaragon.com/p/la-ia-no-te-salvara-de-tu-deuda-tecnica">deuda t&#233;cnica impagable</a> a largo plazo.</p></li><li><p><strong>Propiedad del C&#243;digo:</strong> Osmani sostiene que, aunque la IA escriba la l&#237;nea, el humano es el &#250;nico responsable de su mantenimiento y de integrarlo en el sistema de manera l&#243;gica.</p></li></ul><p>Para un CTO, la IA no es solo una herramienta de autocompletado; es un sistema que debe ser gestionado con <a href="https://newsletter.andyaragon.com/p/la-trampa-de-la-eficiencia">rigor t&#233;cnico</a> y, sorprendentemente, con una comprensi&#243;n profunda de nuestra propia psicolog&#237;a.</p><h2>El Framework del CTO: RAG vs. Fine-Tuning</h2><p>Cuando un equipo propone &#8220;meterle IA&#8221; a un producto, la primera decisi&#243;n estrat&#233;gica no es que modelo utilizar, sino la arquitectura de datos. Enfoqu&#233;monos en 2 modelos, <a href="https://cloud.google.com/use-cases/retrieval-augmented-generation">RAG</a> y <a href="https://www.ibm.com/think/topics/fine-tuning">Fine-Tuning</a>:</p>
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   ]]></content:encoded></item><item><title><![CDATA[La inteligencia artificial también necesita terapia]]></title><description><![CDATA[En este fascinante episodio, nos adentramos en la intersecci&#243;n entre la mente humana, la cultura corporativa y la tecnolog&#237;a.]]></description><link>https://newsletter.andyaragon.com/p/la-inteligencia-artificial-tambien-e94</link><guid isPermaLink="false">https://newsletter.andyaragon.com/p/la-inteligencia-artificial-tambien-e94</guid><dc:creator><![CDATA[Andy Aragon]]></dc:creator><pubDate>Fri, 01 May 2026 02:08:51 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/196071536/cbb09cee088675e8520d819ed40f0102.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>En este fascinante episodio, nos adentramos en la intersecci&#243;n entre la mente humana, la cultura corporativa y la tecnolog&#237;a. Exploramos por qu&#233; en un mundo cada vez m&#225;s automatizado, la conexi&#243;n humana y el cuidado de la salud mental son m&#225;s cruciales que nunca.</p><p>Nos acompa&#241;a <strong>Estefania Aburto Salinas</strong> , una apasionada sanadora del alma y gu&#237;a hacia la plenitud personal. Estefan&#237;a tiene una amplia trayectoria fusionando el desarrollo humano con el vibrante ecosistema tecnol&#243;gico. Ha sido <em>Chief People &amp; Culture Officer</em> en empresas como Urbvan y <em>Chief People Officer</em> en Marcap Entrepreneur &amp; Innovation Hub , liderando estrategias globales de cultura, talento e innovaci&#243;n corporativa.</p><p>Adem&#225;s de su experiencia corporativa, es una psicoterapeuta enfocada en la teor&#237;a polivagal, EMDR e IFS , integrando estas poderosas herramientas con la terapia cognitivo-conductual. Como coach ontol&#243;gico y sist&#233;mico certificada por la ICF, su misi&#243;n es ayudar a las personas a sanar heridas profundas y redescubrir su presente con valent&#237;a y sabidur&#237;a.</p><p><strong>En nuestra charla de hoy, profundizamos en:</strong></p><ul><li><p><strong>Cultura en Startups y Tech:</strong> Las lecciones de Estefan&#237;a liderando equipos en el exigente, y a veces ca&#243;tico, mundo de las startups tecnol&#243;gicas.</p></li><li><p><strong>El valor de pedir ayuda:</strong> Por qu&#233; es fundamental que los directores de empresas (y todas las personas en general) prioricen ir a terapia o tener procesos de <em>coaching</em>.</p></li><li><p><strong>Humano vs. M&#225;quina:</strong> El debate sobre por qu&#233; delegar tu salud mental exclusivamente a una Inteligencia Artificial no es buena idea. Analizamos las diferencias cr&#237;ticas entre el pensamiento lineal de la IA y el pensamiento creativo, emp&#225;tico y complejo del cerebro humano.</p></li><li><p><strong>Tecnolog&#237;a a favor de la mente:</strong> C&#243;mo podemos usar la inteligencia artificial hoy en d&#237;a como una herramienta para generar autoconciencia y potenciar la introspecci&#243;n, siempre y cuando se haga de la mano y con el respaldo de un profesional de la salud humana.</p></li></ul><p>&#161;No te pierdas esta profunda conversaci&#243;n que cambiar&#225; tu perspectiva sobre el liderazgo, la sanaci&#243;n y el rol de la tecnolog&#237;a en nuestras vidas!</p>]]></content:encoded></item><item><title><![CDATA[Innovación... y Tecnología]]></title><description><![CDATA[Me he estado equivocando]]></description><link>https://newsletter.andyaragon.com/p/innovacion-y-tecnologia</link><guid isPermaLink="false">https://newsletter.andyaragon.com/p/innovacion-y-tecnologia</guid><dc:creator><![CDATA[Andy Aragon]]></dc:creator><pubDate>Tue, 28 Apr 2026 13:18:54 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/20ce5265-dfcb-4daa-a07c-e6afd62fe521_5712x4284.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Llevo poco m&#225;s de un a&#241;o como consultor independiente, un a&#241;o que ha sido de mucho aprendizaje con grandes logros. He conocido a muchas nuevas personas y he retomado antiguas relaciones. He integrado al equipo a consultores brillantes que han ampliado lo que puedo ofrecer a mis clientes. He navegado por industrias nuevas para m&#237;: <em>luxury</em>, <em>hospitality</em>; y he profundizado a&#250;n m&#225;s en industrias que ya he recorrido mucho durante mi carrera: <em>health</em>, <em>mobility</em>.</p><p>Al inicio quise distinguirme a partir de un momento <em>Wow</em> que tuve en marzo en Boston mientras conoc&#237;a en persona a los grandes genios del MIT que imparten el posgrado de alta direcci&#243;n de tecnolog&#237;a del que me gradu&#233;. Estaba escuchando al Dr. David Ni&#241;o dar una <em>master class</em> sobre Liderazgo para la Innovaci&#243;n, entonces todo termin&#243; de cuadrar: el 90% de las t&#233;cnicas de liderazgo impartidas ya las hab&#237;a aplicado en mi trabajo; las hab&#237;a aplicado por intuici&#243;n aprendida a trav&#233;s de 20 a&#241;os de trayectoria profesional; las hab&#237;a forjado con la dura flama de la prueba y error, de los fallos, de las ca&#237;das.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://newsletter.andyaragon.com/p/innovacion-y-tecnologia?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Compartir&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://newsletter.andyaragon.com/p/innovacion-y-tecnologia?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Compartir</span></a></p><p>Hab&#237;a aprendido a conectar la tradici&#243;n con la innovaci&#243;n, a no llegar a querer &#8220;innovar&#8221; criticando las bases sobre las que constru&#237;a.</p><p>Hab&#237;a aprendido a que la diversidad en los equipos generaba perspectivas diferentes que aceleran el progreso; hab&#237;a aprendido que pasado el proceso creativo de generaci&#243;n de ideas hay que converger, que la ingenier&#237;a matem&#225;tica, exacta, es lo que sigue a las grandes ideas para hacerlas realidad.</p><p>Mi lema llevaba 20 a&#241;os siendo &#8220;<em>From Dreams to Reality</em>&#8221; y era lo que, en resumen, el primer m&#243;dulo del posgrado impartido por el Dr. Ni&#241;o nos ense&#241;aba: a llevar los sue&#241;os a la realidad, a convertir las ideas en capital y a ejecutar lo abstracto.</p><p>Entend&#237; que hay un mundo de estructuras acad&#233;micas que puedo moldear a mi experiencia acumulada, y entonces empec&#233; a venderme como consultor en Innovaci&#243;n quitando lo que consideraba com&#250;n y aburrido: la tecnolog&#237;a, del <em>speech</em> de venta. Grave error.</p><p>En este a&#241;o y cacho he hecho mucha tecnolog&#237;a:</p><ul><li><p>He vuelto a programar, haciendo ingenier&#237;a asistida por IA.</p></li><li><p>Empec&#233; a estudiar matem&#225;ticas para la ciencia de datos (IA y <em>Machine Learning</em>)</p></li><li><p>Reactiv&#233; el negocio de desarrollo de software asoci&#225;ndome con grandes ingenieros y <em>product managers</em></p></li><li><p>Y hasta he dado un par de conferencias acerca de IA.</p></li><li><p>A mis clientes los he ayudado a reducir los costos de su nube hasta en un 60% gracias a la visi&#243;n hol&#237;stica presupuestal que tengo de la tecnolog&#237;a</p></li><li><p>He contratado CEOs para empresas <em>tech</em></p></li><li><p>He hecho <em>Knowledge Transfers</em> de <em>Heads of Engineering</em></p></li><li><p>He sido mentor de CTOs y COOs consumados en la industria <em>tech</em>, y sigo pensando que aprendo m&#225;s yo de ellos que ellos de m&#237;.</p></li><li><p>He formado equipos en metodolog&#237;a DevOps</p></li><li><p>Reestructurado organizaciones completas en torno a metodolog&#237;as &#225;giles</p></li><li><p>y <em>vibe-codeado</em> miles de l&#237;neas de c&#243;digo.</p></li></ul><p>En alg&#250;n punto quise negar que hago tecnolog&#237;a, quise no ser uno m&#225;s del mont&#243;n, pero me top&#233; con que ser &#8220;Consultor en Innovaci&#243;n&#8221; es algo que hace casi cualquiera que considera que &#8220;Innovar&#8221; es ser creativo, gestionar cualquier tipo de cambio o, simplemente, tener muchas ideas.</p><p>Mi error fue no entender que mi diferenciador &#250;nico es que hablo de innovaci&#243;n desde la tecnolog&#237;a, con un conocimiento profundo, desde los &#225;tomos; no s&#243;lo hablo de la creatividad o de la gesti&#243;n del cambio, s&#233; ejecutarla y supervisar la verdadera creaci&#243;n de tecnolog&#237;a, desde el presupuesto, la generaci&#243;n de ideas, la ejecuci&#243;n, supervisi&#243;n, correcci&#243;n, apuntalamiento, reestructuraci&#243;n y hasta la terminaci&#243;n de proyectos (y, lamentablemente, puestos de trabajo).</p><p>Comet&#237; el error de negar mi ADN tecnol&#243;gico por querer distinguirme del mont&#243;n, movi&#233;ndome a un mont&#243;n a&#250;n m&#225;s grande.</p><p>Sigo en este viaje, en este camino de comunicar a trav&#233;s del podcast &#8220;<a href="https://disertacionestech.com/">Disertaciones Tecnol&#243;gicas</a>&#8221;, a trav&#233;s de <a href="https://linktr.ee/andygaragon">mis redes sociales </a>y a trav&#233;s de este <em>newsletter</em> acerca de Innovaci&#243;n, pero ahora con el objetivo de dar a&#250;n m&#225;s valor, retomando todos los temas tecnol&#243;gicos, perdiendo el miedo a no ser entendido, destapando mi pasi&#243;n por el c&#243;digo, los fierros, la electr&#243;nica, el liderazgo de los creativos, los diferentes.</p><p>Espera mis pr&#243;ximos art&#237;culos, donde hablar&#233; m&#225;s de tecnolog&#237;a, de software, de hardware, de matem&#225;ticas, todo eso combinado con estrategia para la innovaci&#243;n, porque el valor &#250;nico que te voy a ofrecer ahora es la visi&#243;n completa de la innovaci&#243;n&#8230; y tecnolog&#237;a.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://newsletter.andyaragon.com/subscribe?&quot;,&quot;text&quot;:&quot;Suscr&#237;bete ahora&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://newsletter.andyaragon.com/subscribe?"><span>Suscr&#237;bete ahora</span></a></p><h1>Art&#237;culos relacionados</h1><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;8aa9b41e-e152-4fb8-b0e8-03693288d60c&quot;,&quot;caption&quot;:&quot;En esta modernidad, donde todo es ef&#237;mero, donde el razonamiento ha sido desplazado por la informaci&#243;n y estar enterado es m&#225;s importante que formarse una opini&#243;n. 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Y no estamos hablando de una simple adopci&#243;n tecnol&#243;gica o de actualizar el ERP; estamos ante una redefinici&#243;n del modelo operativo de las empresas, impulsada por tres fuerzas convergentes que no dejan margen para la inacci&#243;n:</p><ul><li><p><strong>El mandato implacable del Board y los inversores:</strong> Los mercados financieros exigen respuestas inmediatas. Todo Comit&#233; de Direcci&#243;n est&#225; preguntando: <em>&#191;Cu&#225;l es nuestra estrategia de IA?</em>. Ante esta presi&#243;n, la tentaci&#243;n m&#225;s r&#225;pida para un CEO es apaciguar al mercado mostrando recortes de <em>headcount</em> y promesas de <strong>eficiencia a corto plazo</strong> (la v&#237;a de la automatizaci&#243;n). Es el camino de menor resistencia para proteger el balance del pr&#243;ximo trimestre.</p></li></ul><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!yPUP!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70be2300-5536-4226-a401-a49529a1fa62_1228x610.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!yPUP!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70be2300-5536-4226-a401-a49529a1fa62_1228x610.png 424w, https://substackcdn.com/image/fetch/$s_!yPUP!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70be2300-5536-4226-a401-a49529a1fa62_1228x610.png 848w, https://substackcdn.com/image/fetch/$s_!yPUP!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70be2300-5536-4226-a401-a49529a1fa62_1228x610.png 1272w, https://substackcdn.com/image/fetch/$s_!yPUP!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70be2300-5536-4226-a401-a49529a1fa62_1228x610.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!yPUP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70be2300-5536-4226-a401-a49529a1fa62_1228x610.png" width="527" height="261.78338762214986" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/70be2300-5536-4226-a401-a49529a1fa62_1228x610.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:610,&quot;width&quot;:1228,&quot;resizeWidth&quot;:527,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!yPUP!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70be2300-5536-4226-a401-a49529a1fa62_1228x610.png 424w, https://substackcdn.com/image/fetch/$s_!yPUP!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70be2300-5536-4226-a401-a49529a1fa62_1228x610.png 848w, https://substackcdn.com/image/fetch/$s_!yPUP!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70be2300-5536-4226-a401-a49529a1fa62_1228x610.png 1272w, https://substackcdn.com/image/fetch/$s_!yPUP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70be2300-5536-4226-a401-a49529a1fa62_1228x610.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><ul><li><p><strong>La trampa de la </strong><em><strong>comoditizaci&#243;n</strong></em><strong>:</strong> La eficiencia por s&#237; sola ya no es un diferenciador. Si todas las empresas de tu industria utilizan los mismos modelos fundacionales para automatizar los mismos procesos operativos, esa eficiencia se convierte r&#225;pidamente en el nuevo est&#225;ndar, <em>floor</em>. La &#250;nica manera de elevar el <em>ceiling</em> y construir un foso defensivo, <a href="https://www.trustnet.com/investing/13445220/warren-buffett-and-economic-moats-building-sustainable-competitive-advantages">el famoso </a><em><a href="https://www.trustnet.com/investing/13445220/warren-buffett-and-economic-moats-building-sustainable-competitive-advantages">moat</a></em><a href="https://www.trustnet.com/investing/13445220/warren-buffett-and-economic-moats-building-sustainable-competitive-advantages"> de Warren Buffet</a>, es <strong>utilizando la IA</strong> para resolver problemas m&#225;s complejos y crear nuevas l&#237;neas de valor. Esto solo es posible a trav&#233;s de la <strong>agumentation</strong>, combinando la potencia de c&#225;lculo de la m&#225;quina con el juicio estrat&#233;gico y la creatividad humana.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Op56!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F336b1313-493f-46f0-90a6-66a7d85a31ee_2998x2248.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Op56!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F336b1313-493f-46f0-90a6-66a7d85a31ee_2998x2248.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Op56!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F336b1313-493f-46f0-90a6-66a7d85a31ee_2998x2248.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Op56!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F336b1313-493f-46f0-90a6-66a7d85a31ee_2998x2248.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Op56!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F336b1313-493f-46f0-90a6-66a7d85a31ee_2998x2248.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Op56!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F336b1313-493f-46f0-90a6-66a7d85a31ee_2998x2248.jpeg" width="579" height="434.25" data-attrs="{&quot;src&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/336b1313-493f-46f0-90a6-66a7d85a31ee_2998x2248.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1092,&quot;width&quot;:1456,&quot;resizeWidth&quot;:579,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;&#128081; What you need to know about moats&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="&#128081; What you need to know about moats" title="&#128081; What you need to know about moats" srcset="https://substackcdn.com/image/fetch/$s_!Op56!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F336b1313-493f-46f0-90a6-66a7d85a31ee_2998x2248.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Op56!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F336b1313-493f-46f0-90a6-66a7d85a31ee_2998x2248.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Op56!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F336b1313-493f-46f0-90a6-66a7d85a31ee_2998x2248.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Op56!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F336b1313-493f-46f0-90a6-66a7d85a31ee_2998x2248.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div></li></ul><blockquote><p>Si quieres saber m&#225;s del concepto de <a href="https://www.oneusefulthing.org/p/everyone-is-above-average">floor vs ceiling</a>, suscr&#237;bete al newsletter (En ingl&#233;s) de Ethan Mollick</p></blockquote><div class="embedded-publication-wrap" data-attrs="{&quot;id&quot;:1180644,&quot;name&quot;:&quot;One Useful Thing&quot;,&quot;logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!hyZZ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd2ee4f7-3e71-42f0-92eb-4d3018127e08_1024x1024.png&quot;,&quot;base_url&quot;:&quot;https://www.oneusefulthing.org&quot;,&quot;hero_text&quot;:&quot;Trying to understand the implications of AI for work, education, and life. By Prof. Ethan Mollick&quot;,&quot;author_name&quot;:&quot;Ethan Mollick&quot;,&quot;show_subscribe&quot;:true,&quot;logo_bg_color&quot;:null,&quot;language&quot;:&quot;en&quot;}" data-component-name="EmbeddedPublicationToDOMWithSubscribe"><div class="embedded-publication show-subscribe"><a class="embedded-publication-link-part" native="true" href="https://www.oneusefulthing.org?utm_source=substack&amp;utm_campaign=publication_embed&amp;utm_medium=web"><img class="embedded-publication-logo" src="https://substackcdn.com/image/fetch/$s_!hyZZ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd2ee4f7-3e71-42f0-92eb-4d3018127e08_1024x1024.png" width="56" height="56"><span class="embedded-publication-name">One Useful Thing</span><div class="embedded-publication-hero-text">Trying to understand the implications of AI for work, education, and life. By Prof. Ethan Mollick</div><div class="embedded-publication-author-name">By Ethan Mollick</div></a><form class="embedded-publication-subscribe" method="GET" action="https://www.oneusefulthing.org/subscribe?"><input type="hidden" name="source" value="publication-embed"><input type="hidden" name="autoSubmit" value="true"><input type="email" class="email-input" name="email" placeholder="Type your email..."><input type="submit" class="button primary" value="Subscribe"></form></div></div><ul><li><p><strong>El escrutinio del talento de alto rendimiento:</strong> En la era de la IA, la fuerza laboral est&#225; hiperatenta a las se&#241;ales del liderazgo. La forma en que un CEO decide desplegar estas herramientas responde a la pregunta silenciosa de cada colaborador: <em>&#191;Para la empresa soy un costo que se debe minimizar, o un activo que se va a potenciar?</em>. Equivocarse en esta se&#241;al significa <strong>perder a los </strong><em><strong>top performers</strong></em> y destruir la cultura organizacional justo en el momento en que m&#225;s se necesita agilidad.</p></li></ul><p>Ante estas presiones, la inacci&#243;n no es una opci&#243;n, y elegir el camino intermedio suele resultar en la par&#225;lisis. Los l&#237;deres <strong>deben decidir</strong>: &#191;usar&#225;n la IA como un &#8220;bot&#243;n de borrar&#8221; para <strong>encoger</strong> su empresa hacia la rentabilidad, o como un motor para <strong>expandir</strong> su frontera de innovaci&#243;n?</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://newsletter.andyaragon.com/p/la-trampa-de-la-eficiencia?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Compartir&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://newsletter.andyaragon.com/p/la-trampa-de-la-eficiencia?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Compartir</span></a></p><p>La pregunta central ya no es <em>si</em> deben implementarla, sino <em>para qu&#233;</em>. &#191;El objetivo es <strong>mejorar los m&#225;rgenes</strong> operativos a trav&#233;s de la reducci&#243;n de plantilla, o es hacer <strong>crecer los ingresos</strong> de formas innovadoras potenciando el talento humano?</p><p>En los &#250;ltimos meses, hemos visto a l&#237;deres tecnol&#243;gicos tomar caminos divergentes. Por un lado, tenemos modelos de automatizaci&#243;n extrema donde el objetivo es mantener la misma producci&#243;n pero con menos personas, como el caso de ex cofounder de Twitter, <a href="https://www.linkedin.com/in/jack-dorsey-52409b243/">Jack Dorsey</a>, ahora CEO de <a href="https://block.xyz/">Block</a>, que <a href="https://www.fastcompany.com/91500048/in-a-626-word-x-post-jack-dorsey-justifies-his-decision-to-lay-off-40-of-blocks-workforce">anunci&#243; el despido de casi el 40% de su plantilla </a>(alrededor de 4,000 empleados). </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ymEl!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F52ee50ae-4b8f-4a5e-b3e0-28388d7f78f7_1920x1080.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ymEl!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F52ee50ae-4b8f-4a5e-b3e0-28388d7f78f7_1920x1080.webp 424w, https://substackcdn.com/image/fetch/$s_!ymEl!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F52ee50ae-4b8f-4a5e-b3e0-28388d7f78f7_1920x1080.webp 848w, https://substackcdn.com/image/fetch/$s_!ymEl!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F52ee50ae-4b8f-4a5e-b3e0-28388d7f78f7_1920x1080.webp 1272w, https://substackcdn.com/image/fetch/$s_!ymEl!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F52ee50ae-4b8f-4a5e-b3e0-28388d7f78f7_1920x1080.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ymEl!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F52ee50ae-4b8f-4a5e-b3e0-28388d7f78f7_1920x1080.webp" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/52ee50ae-4b8f-4a5e-b3e0-28388d7f78f7_1920x1080.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;In a 600-word X post, Jack Dorsey justifies his decision to lay off 40% of Block&#8217;s workforce&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="In a 600-word X post, Jack Dorsey justifies his decision to lay off 40% of Block&#8217;s workforce" title="In a 600-word X post, Jack Dorsey justifies his decision to lay off 40% of Block&#8217;s workforce" srcset="https://substackcdn.com/image/fetch/$s_!ymEl!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F52ee50ae-4b8f-4a5e-b3e0-28388d7f78f7_1920x1080.webp 424w, https://substackcdn.com/image/fetch/$s_!ymEl!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F52ee50ae-4b8f-4a5e-b3e0-28388d7f78f7_1920x1080.webp 848w, https://substackcdn.com/image/fetch/$s_!ymEl!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F52ee50ae-4b8f-4a5e-b3e0-28388d7f78f7_1920x1080.webp 1272w, https://substackcdn.com/image/fetch/$s_!ymEl!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F52ee50ae-4b8f-4a5e-b3e0-28388d7f78f7_1920x1080.webp 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Getty Images</figcaption></figure></div><p>Por otro, modelos de <strong>human augmentation</strong>, donde l&#237;deres visionarios advierten que, si bien la IA cambiar&#225; el trabajo, el talento humano es indispensable para el pensamiento no lineal, la estrategia y el criterio. C&#243;mo <a href="https://www.linkedin.com/in/michakaufman/">Micha Kaufman</a>, CEO de <a href="https://www.fiverr.com/">Fiverr</a>, que en la primavera de 2025, envi&#243; <a href="https://www.entrepreneur.com/business-news/fiverr-ceo-says-ai-will-take-your-job-heres-what-to-do/491198">una fea carta interna </a>a todos sus empleados, que luego &#233;l mismo hizo p&#250;blica y hasta dio entrevistas en televisi&#243;n al respecto. Su enfoque no era anunciar despidos en ese instante, sino dar un <strong>ba&#241;o de realidad</strong> sobre la necesidad de adoptar la IA urgentemente para liberar tiempo hacia tareas de alto valor cognitivo</p><p>Basado en la econom&#237;a, la psicolog&#237;a organizacional y la experiencia en consultor&#237;a estrat&#233;gica, mi conclusi&#243;n es que <strong>la automatizaci&#243;n ofrece ganancias r&#225;pidas, pero la augmentation es la &#250;nica estrategia que garantiza la supervivencia a largo plazo</strong>.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://newsletter.andyaragon.com/subscribe?&quot;,&quot;text&quot;:&quot;Suscr&#237;bete ahora&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://newsletter.andyaragon.com/subscribe?"><span>Suscr&#237;bete ahora</span></a></p><h3>El Peligro Invisible: <em>Workslop</em> y la Espiral del Declive</h3><p>El concepto de <a href="https://hbr.org/2025/09/ai-generated-workslop-is-destroying-productivity">Workslop</a>, acu&#241;ado por Kate Niederhoffer, la Chief Scientist at BetterUp y Jeff Hancock, Professor de Comunicaci&#243;n de Stanford se puede aplicar perfecto cuando una empresa adopta la IA con la intenci&#243;n encubierta o expl&#237;cita de reducir costos laborales, env&#237;a una se&#241;al devastadora. Los empleados dejan de ser &#8220;pilotos&#8221; de la innovaci&#243;n para convertirse en &#8220;pasajeros&#8221; a la defensiva. Esta percepci&#243;n de amenaza detona una espiral de declive que he separado en las siguientes seis fases:</p>
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   ]]></content:encoded></item><item><title><![CDATA[Bomberazos]]></title><description><![CDATA[&#191;Tu empresa depende de &#8220;superh&#233;roes&#8221; para sobrevivir?]]></description><link>https://newsletter.andyaragon.com/p/bomberazos</link><guid isPermaLink="false">https://newsletter.andyaragon.com/p/bomberazos</guid><dc:creator><![CDATA[Andy Aragon]]></dc:creator><pubDate>Mon, 30 Mar 2026 14:36:11 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/192348835/7acdc0f7bb7af67c48ad95261679a781.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>Si tu equipo vive atrapado en el eterno ciclo de los bomberazos, resolviendo problemas urgentes que nadie m&#225;s sabe c&#243;mo manejar, est&#225;s ante el s&#237;ndrome del <strong>Firefighting</strong>. Esta adicci&#243;n a la adrenalina de la crisis impide que la organizaci&#243;n se enfoque en lo que realmente importa: la innovaci&#243;n y el crecimiento a largo plazo.</p><p>La soluci&#243;n no es tener mejores bomberos, sino crear una cultura donde no se premie el hero&#237;smo individual ante el caos, sino la resoluci&#243;n de causas ra&#237;z. Pasar de la reacci&#243;n a la prevenci&#243;n es el primer paso para una gesti&#243;n eficiente y estrat&#233;gica. </p><p><strong>&#191;Sientes que tu equipo est&#225; agotado de apagar incendios y no avanza en sus metas reales? Cont&#225;ctame y dise&#241;emos una estructura que les devuelva la tranquilidad y el enfoque estrat&#233;gico.</strong> &#128640;</p><p>#Liderazgo #Management #Firefighting #CulturaOrganizacional #Estrategia #Innovaci&#243;n #Eficiencia #Consultor&#237;aDeNegocios #Gesti&#243;nDeEquipos</p>]]></content:encoded></item><item><title><![CDATA[Ser Disruptivo]]></title><description><![CDATA[Lo que lleva a una empresa a estancarse es que sus l&#237;deres hagan &#8220;muy bien&#8221; su trabajo]]></description><link>https://newsletter.andyaragon.com/p/ser-disruptivo</link><guid isPermaLink="false">https://newsletter.andyaragon.com/p/ser-disruptivo</guid><dc:creator><![CDATA[Andy Aragon]]></dc:creator><pubDate>Sat, 28 Mar 2026 15:34:39 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/192347979/552fcbaaa229bea39a64f87bc906d371.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>Muchos directivos se vuelven expertos en la &#8220;maquinita de hacer dinero&#8221;: optimizan costos, aumentan ingresos y perfeccionan procesos existentes. Pero en esa b&#250;squeda de la eficiencia absoluta, se termina eliminando el riesgo. Y sin riesgo, la innovaci&#243;n muere. </p><p>El verdadero liderazgo innovador no solo gestiona lo que ya funciona, sino que tiene la valent&#237;a de proteger los proyectos experimentales, esos que parecen &#8220;ineficientes&#8221; hoy, pero que ser&#225;n el motor del negocio ma&#241;ana.</p><p><strong>&#191;Tu empresa est&#225; atrapada en la b&#250;squeda de la eficiencia perfecta o est&#225; lista para arriesgarse a innovar? </strong></p><p></p><p><strong>Si buscas transformar la mentalidad de tu equipo y abrir paso a nuevas oportunidades, cont&#225;ctame para una consultor&#237;a estrat&#233;gica.</strong> &#128640;</p>]]></content:encoded></item><item><title><![CDATA[El proyecto fracasó por cobardía, no por falta de ideas]]></title><description><![CDATA[Ev&#237;talo conociendo los 4 cuadrantes de la Innovaci&#243;n]]></description><link>https://newsletter.andyaragon.com/p/el-proyecto-fracaso-por-cobardia</link><guid isPermaLink="false">https://newsletter.andyaragon.com/p/el-proyecto-fracaso-por-cobardia</guid><dc:creator><![CDATA[Andy Aragon]]></dc:creator><pubDate>Fri, 27 Mar 2026 19:05:21 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Xijg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89f444c1-cf26-4a66-9be8-8f6d8551edc9_1024x813.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>La mayor&#237;a de los proyectos innovadores fracasan y la <em>maldici&#243;n</em> del Innovador es ser el h&#233;roe 10% de las veces y el villano (o chivo expiatorio) el 90%. Pero<strong> las empresas no fracasan por falta de ide&#8230;</strong></p>
      <p>
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   ]]></content:encoded></item><item><title><![CDATA[¿Eres un Líder Innovador, un Administrador o sólo un Capataz?]]></title><description><![CDATA[Master Class, GRATIS para ti]]></description><link>https://newsletter.andyaragon.com/p/eres-un-lider-innovador-un-administrador</link><guid isPermaLink="false">https://newsletter.andyaragon.com/p/eres-un-lider-innovador-un-administrador</guid><dc:creator><![CDATA[Andy Aragon]]></dc:creator><pubDate>Thu, 19 Mar 2026 00:26:49 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Jcge!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa725f098-c0da-46cc-ac7b-6b53149c8103_714x482.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>En la mayor&#237;a de las organizaciones latinoamericanas, existe una confusi&#243;n muy costosa: creemos que resolver problemas del d&#237;a a d&#237;a es innovar. Sin embargo, hay una l&#237;nea divisoria cr&#237;tica que defin&#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[De los Pollos Congelados a Inteligencia Artificial]]></title><description><![CDATA[&#191;Por qu&#233; la estrategia de calidad no se puede automatizar?]]></description><link>https://newsletter.andyaragon.com/p/de-los-pollos-congelados-a-inteligencia</link><guid isPermaLink="false">https://newsletter.andyaragon.com/p/de-los-pollos-congelados-a-inteligencia</guid><dc:creator><![CDATA[Andy Aragon]]></dc:creator><pubDate>Thu, 12 Mar 2026 20:27:25 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!uTkz!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1a22474-e78b-4fa1-b2eb-7e976e263b17_930x609.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<blockquote><p>&#9888;&#65039; Este art&#237;culo contiene palabras altisonantes que pueden herir susceptibilidades. Se recomienda discreci&#243;n.</p></blockquote><p>Existe una historia fascinante en la industria aeroespacial que todo director de tecnolog&#237;&#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[Chicken Gun. De la Calidad al emprendimiento. Entrevista con Josh Mendoza]]></title><description><![CDATA[Entrevist&#233; a Josh Mendoza. Experta en QA, Ex Directrora de Calidad LATAM para 99 minutos y CEO de IT Reboot.]]></description><link>https://newsletter.andyaragon.com/p/chicken-gun-de-la-calidad-al-emprendimiento-31d</link><guid isPermaLink="false">https://newsletter.andyaragon.com/p/chicken-gun-de-la-calidad-al-emprendimiento-31d</guid><dc:creator><![CDATA[Andy Aragon]]></dc:creator><pubDate>Thu, 05 Mar 2026 18:12:54 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/190026892/2462b6a947fc6d8db5fd79a88d62c4cf.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>Entrevist&#233; a <a href="https://www.linkedin.com/in/josh-mendoza-hdz/">Josh Mendoza.</a> Experta en QA, Ex Directrora de Calidad LATAM para 99 minutos y CEO de IT Reboot.</p><p>Hablamos de su carrera, las dificultades que una mujer con su perfil enfrenta en la industria del Software, de como es ser l&#237;der de calidad y la importancia de estos roles en todas las industrias. Hablamos de la IA y la Calidad, de la responsabilidad perdida en las implementaciones de Inteligencia Artificial.</p><p>Pero, sobre todo, hablamos de como se utilizan pollos congelados para probar el fuselaje de los aviones, y de la ley de la conservaci&#243;n de la mierda, aplicada a calidad.</p><p>Fue un gusto estar con Josh en este cap&#237;tulo que no te debes perder.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://newsletter.andyaragon.com/p/chicken-gun-de-la-calidad-al-emprendimiento-31d?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Compartir&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://newsletter.andyaragon.com/p/chicken-gun-de-la-calidad-al-emprendimiento-31d?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Compartir</span></a></p><p></p>]]></content:encoded></item><item><title><![CDATA[La ejecución perfecta está matando tu innovación]]></title><description><![CDATA[Y es porque est&#225;s haciendo bien tu trabajo]]></description><link>https://newsletter.andyaragon.com/p/la-ejecucion-perfecta-esta-matando</link><guid isPermaLink="false">https://newsletter.andyaragon.com/p/la-ejecucion-perfecta-esta-matando</guid><dc:creator><![CDATA[Andy Aragon]]></dc:creator><pubDate>Tue, 03 Mar 2026 01:32:36 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/e0f90cbf-0c82-4921-988d-fe3dc3e9b88a_2816x1536.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>La mayor&#237;a de los directivos trabajan bajo un paradigma peligroso: Creen que gestionar un proyecto de innovaci&#243;n es igual a gestionar una l&#237;nea de producci&#243;n. Y no, no lo es.</p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!coZx!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ced7465-657e-4194-9adc-8645f78d01af_1200x675.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!coZx!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ced7465-657e-4194-9adc-8645f78d01af_1200x675.jpeg 424w, https://substackcdn.com/image/fetch/$s_!coZx!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ced7465-657e-4194-9adc-8645f78d01af_1200x675.jpeg 848w, https://substackcdn.com/image/fetch/$s_!coZx!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ced7465-657e-4194-9adc-8645f78d01af_1200x675.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!coZx!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ced7465-657e-4194-9adc-8645f78d01af_1200x675.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!coZx!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ced7465-657e-4194-9adc-8645f78d01af_1200x675.jpeg" width="248" height="139.5" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/2ced7465-657e-4194-9adc-8645f78d01af_1200x675.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:675,&quot;width&quot;:1200,&quot;resizeWidth&quot;:248,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;Clayton Christensen&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Clayton Christensen" title="Clayton Christensen" srcset="https://substackcdn.com/image/fetch/$s_!coZx!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ced7465-657e-4194-9adc-8645f78d01af_1200x675.jpeg 424w, https://substackcdn.com/image/fetch/$s_!coZx!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ced7465-657e-4194-9adc-8645f78d01af_1200x675.jpeg 848w, https://substackcdn.com/image/fetch/$s_!coZx!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ced7465-657e-4194-9adc-8645f78d01af_1200x675.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!coZx!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ced7465-657e-4194-9adc-8645f78d01af_1200x675.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div></div></div></a></figure></div><blockquote><p>&#8220;The techniques that work&#8230;</p></blockquote>
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   ]]></content:encoded></item><item><title><![CDATA[Estrategias para Sistematizar la Innovación (Día 5/5)]]></title><description><![CDATA[Automatizaci&#243;n, Intraemprendimiento y el Cierre del Sistema]]></description><link>https://newsletter.andyaragon.com/p/estrategias-para-sistematizar-la-7ba</link><guid isPermaLink="false">https://newsletter.andyaragon.com/p/estrategias-para-sistematizar-la-7ba</guid><dc:creator><![CDATA[Andy Aragon]]></dc:creator><pubDate>Sat, 28 Feb 2026 16:01:59 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/669b724d-3a41-4013-9569-f61b0b6adf96_2816x1536.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Llegamos al final de nuestra serie. A lo largo de esta semana, hemos desmantelado el <strong>Teatro de la Innovaci&#243;n </strong>para construir un verdadero motor de Innovaci&#243;n. Hablamos de la <strong>obsesi&#243;n por el cliente</strong>, de establecer canales de <strong>inteligencia en tiempo real</strong>, de <strong>mis 4 dimensiones del </strong><em><strong>Ownership</strong></em>, de <strong>la Curva S </strong>y de por qu&#233; el <strong>conflicto y los fracasos documentados</strong> son tus mejores activos.</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;13e96c3a-a020-4a00-a559-9a8c14a64629&quot;,&quot;caption&quot;:&quot;La mayor&#237;a de las organizaciones tratan la innovaci&#243;n como un evento fortuito o un chispazo de genialidad aislado. Lo expertos en Innovaci&#243;n de alto rendimiento sabemos que la creatividad sin estruct&#8230;&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;sm&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;20 Estrategias para sistematizar la Innovaci&#243;n&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:407388216,&quot;name&quot;:&quot;Andy Aragon&quot;,&quot;bio&quot;:&quot;Innovation Strategist. I help C-Levels transform from feeling uncertain and overwhelmed by stagnation in growth to confidently leading an innovation-driven organization ensuring sustained growth.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ca21a843-135d-4c3e-ba82-bf3d7d9fae81_355x355.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2026-02-24T01:07:10.186Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!BxTm!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb321a201-76f0-4b5f-9d70-be509a4f144b_631x300.webp&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://newsletter.andyaragon.com/p/20-estrategias-para-sistematizar&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:188965097,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:6754286,&quot;publication_name&quot;:&quot;Andy Aragon&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!302Q!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb0e6b74-8c66-4fc3-8560-7f6e58d0a80a_355x355.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p>Si has implementado, o planeas implementar, al menos la mitad de lo que hemos discutido, felicidades: tu empresa ya dej&#243; de ser un <strong>espectador</strong> para convertirse en un <strong>depredador</strong> en su industria.</p><p>Para cerrar este ciclo, hoy vamos a hablar de c&#243;mo <strong>escalar estas pr&#225;cticas</strong>. <strong>Ya no ser&#225; tan acad&#233;mico, menos de autores y m&#225;s herramientas</strong>. Hablaremos de c&#243;mo el aburrimiento es una se&#241;al de alarma, c&#243;mo gestionar el <em>pipeline</em> de ideas y c&#243;mo convertir a tus empleados en intraemprendedores (Exploradores Corporativos)</p><h2>17. Convierte el Aburrimiento en un Reinicio Productivo</h2><p>Existe una regla no escrita en la consultor&#237;a de eficiencia: <strong>El aburrimiento no es un problema de actitud, es un punto de datos.</strong> Cuando alguien de tu equipo dice: <em>&#8220;Esta parte de mi trabajo es de hueva&#8221; </em>(O sea que es repetitiva y drena), esa es la se&#241;al para innovar. En la filosof&#237;a <strong>Lean</strong>, a esto se le llama <em><a href="https://theleanway.net/muda-mura-muri">Muda</a></em><a href="https://theleanway.net/muda-mura-muri"> (desperdicio)</a>. Si un proceso es lo suficientemente <strong>predecible como para ser aburrido</strong>, es lo suficientemente <strong>predecible como para ser automatizado</strong>.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!4fKj!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88150508-66c0-44c9-b9d4-0112ce9602f2_2453x1080.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!4fKj!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88150508-66c0-44c9-b9d4-0112ce9602f2_2453x1080.png 424w, https://substackcdn.com/image/fetch/$s_!4fKj!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88150508-66c0-44c9-b9d4-0112ce9602f2_2453x1080.png 848w, https://substackcdn.com/image/fetch/$s_!4fKj!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88150508-66c0-44c9-b9d4-0112ce9602f2_2453x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!4fKj!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88150508-66c0-44c9-b9d4-0112ce9602f2_2453x1080.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!4fKj!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88150508-66c0-44c9-b9d4-0112ce9602f2_2453x1080.png" width="1456" height="641" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/88150508-66c0-44c9-b9d4-0112ce9602f2_2453x1080.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:641,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;The three Mu: Muda, Mura, Muri - apronic&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="The three Mu: Muda, Mura, Muri - apronic" title="The three Mu: Muda, Mura, Muri - apronic" srcset="https://substackcdn.com/image/fetch/$s_!4fKj!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88150508-66c0-44c9-b9d4-0112ce9602f2_2453x1080.png 424w, https://substackcdn.com/image/fetch/$s_!4fKj!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88150508-66c0-44c9-b9d4-0112ce9602f2_2453x1080.png 848w, https://substackcdn.com/image/fetch/$s_!4fKj!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88150508-66c0-44c9-b9d4-0112ce9602f2_2453x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!4fKj!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88150508-66c0-44c9-b9d4-0112ce9602f2_2453x1080.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>En lugar de rega&#241;ar a tus empleados por falta de motivaci&#243;n, dales recursos y un par de d&#237;as para implementar <a href="https://www.uipath.com/rpa/robotic-process-automation">RPA (Robotic Process Automation)</a>, <a href="https://n8n.io/">N8N</a>, integrar una herramienta de IA o simplemente <strong>reimaginar el flujo de trabajo</strong>. La mayor&#237;a de las veces, quien sufre el proceso sabe exactamente c&#243;mo hackearlo. Al convertir el aburrimiento en un disparador de la automatizaci&#243;n, no solo liberas horas-hombre, sino que <strong>transformas una queja en un activo </strong>de eficiencia.</p>
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   ]]></content:encoded></item><item><title><![CDATA[Estrategias para Sistematizar la Innovación (Día 4/5) ]]></title><description><![CDATA[Reflexi&#243;n, Fricci&#243;n y Experimentaci&#243;n salvaje]]></description><link>https://newsletter.andyaragon.com/p/estrategias-para-sistematizar-la-a4c</link><guid isPermaLink="false">https://newsletter.andyaragon.com/p/estrategias-para-sistematizar-la-a4c</guid><dc:creator><![CDATA[Andy Aragon]]></dc:creator><pubDate>Fri, 27 Feb 2026 14:59:52 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/53fda0fb-dce7-4fcc-803a-fe290dec8a53_1280x720.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Ayer desglosamos la innovaci&#243;n como una disciplina de <strong>higiene</strong>, te cont&#233; sobre mis 4 dimensiones del <em>Ownership</em> y aprendimos a leer el timing inevitable de la Curva S. Si ya tienes esa maquinaria en su lugar, est&#225;s por encima del 90% de las empresas en LATAM.</p><p>Pero una m&#225;quina perfecta no sirve de nada si el equipo tiene miedo de usarla.</p><p>Hoy, en el <strong>D&#237;a 4</strong>, vamos a hablar de tu equipo. Abordaremos c&#243;mo recompensar los intentos, por qu&#233; el conflicto es necesario y c&#243;mo transformar la reflexi&#243;n post-proyecto en tu activo m&#225;s valioso.</p><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://newsletter.andyaragon.com/p/estrategias-para-sistematizar-la-a4c?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Compartir&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption">Comparte con un amigo</p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://newsletter.andyaragon.com/p/estrategias-para-sistematizar-la-a4c?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Compartir&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://newsletter.andyaragon.com/p/estrategias-para-sistematizar-la-a4c?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Compartir</span></a></p></div><h2>13. Recompensa los Peque&#241;os Experimentos para Construir Impulso</h2><p>En la mayor&#237;a de las corporaciones, s&#243;lo se celebran los lanzamientos millonarios o los grandes redise&#241;os. Este es un grave error estrat&#233;gico. Tratar la innovaci&#243;n como un todo-&#243;-nada genera <strong>par&#225;lisis por an&#225;lisis</strong>; los equipos ocultan sus ideas hasta que son <strong>perfectas</strong> (lo cual nunca sucede), por miedo a la cr&#237;tica o a no obtener los aplausos <strong>suficientes</strong></p><p>La Dra. <strong><a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6409&amp;click=byline">Teresa Amabile</a></strong><a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6409&amp;click=byline"> (Harvard Business School)</a>, en su investigaci&#243;n sobre <em><a href="https://store.hbr.org/product/the-progress-principle-using-small-wins-to-ignite-joy-engagement-and-creativity-at-work/10106?sku=10106-HBK-ENG">The Progress Principle</a></em><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=40692"> (El Principio del Progreso)</a>, demostr&#243; que el mayor motivador en el trabajo creativo <strong>no es el bono a fin de a&#241;o</strong>, sino la sensaci&#243;n de dar <strong>peque&#241;os pasos hacia adelante todos los d&#237;as</strong>.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Q3UL!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F546d2677-25af-437e-8bd1-eff57cb25da3_310x466.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Q3UL!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F546d2677-25af-437e-8bd1-eff57cb25da3_310x466.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Q3UL!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F546d2677-25af-437e-8bd1-eff57cb25da3_310x466.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Q3UL!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F546d2677-25af-437e-8bd1-eff57cb25da3_310x466.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Q3UL!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F546d2677-25af-437e-8bd1-eff57cb25da3_310x466.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Q3UL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F546d2677-25af-437e-8bd1-eff57cb25da3_310x466.jpeg" width="310" height="466" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/546d2677-25af-437e-8bd1-eff57cb25da3_310x466.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:466,&quot;width&quot;:310,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:23809,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://newsletter.andyaragon.com/i/189196420?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F546d2677-25af-437e-8bd1-eff57cb25da3_310x466.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Q3UL!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F546d2677-25af-437e-8bd1-eff57cb25da3_310x466.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Q3UL!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F546d2677-25af-437e-8bd1-eff57cb25da3_310x466.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Q3UL!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F546d2677-25af-437e-8bd1-eff57cb25da3_310x466.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Q3UL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F546d2677-25af-437e-8bd1-eff57cb25da3_310x466.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p>Para construir impulso, debes <strong>recompensar los peque&#241;os experimentos</strong> en cada equipo y hacer que sea seguro <strong>compartir ideas a-medias</strong>, incompletas. Al liberar a las personas del trabajo repetitivo y darles espacio (y reconocimiento) por probar cosas nuevas, el pensamiento fresco deja de ser una excepci&#243;n para convertirse en la forma predeterminada de operar. El mensaje debe ser: <em>No premiamos s&#243;lo el &#233;xito apantallador; premiamos el intento (documentado).</em></p>
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   ]]></content:encoded></item><item><title><![CDATA[Estrategias para Sistematizar la Innovación (Día 3/5)]]></title><description><![CDATA[Disciplina y Ciclos de Vida]]></description><link>https://newsletter.andyaragon.com/p/estrategias-para-sistematizar-la-841</link><guid isPermaLink="false">https://newsletter.andyaragon.com/p/estrategias-para-sistematizar-la-841</guid><dc:creator><![CDATA[Andy Aragon]]></dc:creator><pubDate>Wed, 25 Feb 2026 15:58:20 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!mOzQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d180df2-8fbc-45c4-a16e-0e2e00a8d2ef_2816x1536.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;dcc40728-03df-4550-95d8-939362bb6b5e&quot;,&quot;caption&quot;:&quot;Ayer hablamos de Marie Curie, del descubrimiento cient&#237;fico a la ejecuci&#243;n de la innovaci&#243;n, establecimos las bases: el enfoque en el cliente, Knowledge Management, la escucha activa y la revisi&#243;n. Hablamos tambi&#233;n del Teatro de la Innovaci&#243;n que las empresas est&#225;n acostumbradas a montar, sobre todo en LATAM, un entorno enfocado al cortoplacismo y al servicio, no a la creaci&#243;n.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;sm&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Estrategias para Sistematizar la Innovaci&#243;n (D&#237;a 2/5)&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:407388216,&quot;name&quot;:&quot;Andy Aragon&quot;,&quot;bio&quot;:&quot;Innovation Strategist. I help C-Levels transform from feeling uncertain and overwhelmed by stagnation in growth to confidently leading an innovation-driven organization ensuring sustained growth.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ca21a843-135d-4c3e-ba82-bf3d7d9fae81_355x355.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2026-02-24T18:34:50.662Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!PXzA!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbbebd397-ce22-4a17-b4f1-3023ba0307e0_1024x1024.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://newsletter.andyaragon.com/p/estrategias-para-sistematizar-la&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:189037158,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:1,&quot;comment_count&quot;:0,&quot;publication_id&quot;:6754286,&quot;publication_name&quot;:&quot;Andy Aragon&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!302Q!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb0e6b74-8c66-4fc3-8560-7f6e58d0a80a_355x355.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p>Ayer hablamos de la maquinaria: rutas, misi&#243;n y esos canales de inteligencia que nos permiten dejar de operar con autopsias de datos. Hoy entraremos en el terreno m&#225;s escabroso de cualquier organizaci&#243;n: <strong>La consistencia</strong>. (Muajaja)</p><p>La innovaci&#243;n no es algo que pasa al azar, random; es una <strong>disciplina</strong>. Si los procesos de innovaci&#243;n, la cultura y el mindset necesario no se vuelven un h&#225;bito, van a ser solo un gasto m&#225;s en el estado de resultados. </p><p>Vamos a profundizar en el <em>Ownership</em> y en c&#243;mo leer el reloj del mercado.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!mOzQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d180df2-8fbc-45c4-a16e-0e2e00a8d2ef_2816x1536.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!mOzQ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d180df2-8fbc-45c4-a16e-0e2e00a8d2ef_2816x1536.png 424w, https://substackcdn.com/image/fetch/$s_!mOzQ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d180df2-8fbc-45c4-a16e-0e2e00a8d2ef_2816x1536.png 848w, https://substackcdn.com/image/fetch/$s_!mOzQ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d180df2-8fbc-45c4-a16e-0e2e00a8d2ef_2816x1536.png 1272w, https://substackcdn.com/image/fetch/$s_!mOzQ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d180df2-8fbc-45c4-a16e-0e2e00a8d2ef_2816x1536.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!mOzQ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d180df2-8fbc-45c4-a16e-0e2e00a8d2ef_2816x1536.png" width="1456" height="794" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6d180df2-8fbc-45c4-a16e-0e2e00a8d2ef_2816x1536.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:794,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:9079113,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://newsletter.andyaragon.com/i/189050621?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d180df2-8fbc-45c4-a16e-0e2e00a8d2ef_2816x1536.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!mOzQ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d180df2-8fbc-45c4-a16e-0e2e00a8d2ef_2816x1536.png 424w, https://substackcdn.com/image/fetch/$s_!mOzQ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d180df2-8fbc-45c4-a16e-0e2e00a8d2ef_2816x1536.png 848w, https://substackcdn.com/image/fetch/$s_!mOzQ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d180df2-8fbc-45c4-a16e-0e2e00a8d2ef_2816x1536.png 1272w, https://substackcdn.com/image/fetch/$s_!mOzQ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d180df2-8fbc-45c4-a16e-0e2e00a8d2ef_2816x1536.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><h3>9. Empoderar a los Equipos para que Piensen y Act&#250;en como Due&#241;os</h3><p>La verdadera magia ocurre cuando logras que tu equipo deje de leer su descripci&#243;n de puesto y empiece a leer el negocio. El <em>Ownership</em> no es un concepto rom&#225;ntico de RR.HH.; es una estrategia de rentabilidad.</p><p>Y en esta parte voy a introducir mi propia metodolog&#237;a de Ownership, la cual he acu&#241;ado durante a&#241;os de experiencia y de mucha lectura.</p><div><hr></div><p>Me gusta pensar que existen <strong>Los 4 Pilares del Ownership Corporativo</strong></p><p>Para que la innovaci&#243;n sea un sistema, el <em>Ownership</em> debe abordarse desde estas cuatro dimensiones:</p><h4>1. Ownership de Liderazgo (El Factor Willink)</h4><p>Es la <strong>responsabilidad radical</strong>. Aqu&#237;, el <em>ownership</em> significa que <strong>no existen las excusas</strong>. Si un proyecto de innovaci&#243;n falla, el l&#237;der no culpa al mercado, al presupuesto o al equipo; asume la responsabilidad total de la ejecuci&#243;n. Es el compromiso de <strong>ser el due&#241;o</strong> del resultado final, sin importar los obst&#225;culos.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs-ebook/dp/B0739PYQSS/ref=tmm_kin_swatch_0" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!OjYy!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38eef5e8-c94a-454b-8947-92f141f2865e_308x466.jpeg 424w, https://substackcdn.com/image/fetch/$s_!OjYy!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38eef5e8-c94a-454b-8947-92f141f2865e_308x466.jpeg 848w, https://substackcdn.com/image/fetch/$s_!OjYy!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38eef5e8-c94a-454b-8947-92f141f2865e_308x466.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!OjYy!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38eef5e8-c94a-454b-8947-92f141f2865e_308x466.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!OjYy!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38eef5e8-c94a-454b-8947-92f141f2865e_308x466.jpeg" width="186" height="281.4155844155844" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/38eef5e8-c94a-454b-8947-92f141f2865e_308x466.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:466,&quot;width&quot;:308,&quot;resizeWidth&quot;:186,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;Extreme Ownership: How U.S. Navy SEALs Lead and Win (Extreme Ownership Series Book 1)&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:&quot;https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs-ebook/dp/B0739PYQSS/ref=tmm_kin_swatch_0&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Extreme Ownership: How U.S. Navy SEALs Lead and Win (Extreme Ownership Series Book 1)" title="Extreme Ownership: How U.S. Navy SEALs Lead and Win (Extreme Ownership Series Book 1)" srcset="https://substackcdn.com/image/fetch/$s_!OjYy!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38eef5e8-c94a-454b-8947-92f141f2865e_308x466.jpeg 424w, https://substackcdn.com/image/fetch/$s_!OjYy!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38eef5e8-c94a-454b-8947-92f141f2865e_308x466.jpeg 848w, https://substackcdn.com/image/fetch/$s_!OjYy!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38eef5e8-c94a-454b-8947-92f141f2865e_308x466.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!OjYy!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38eef5e8-c94a-454b-8947-92f141f2865e_308x466.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Extreme Ownership- Willlink and Babin</figcaption></figure></div><h4>2. Ownership Econ&#243;mico (El Factor Jensen y Meckling)</h4><p>Es la <strong>alineaci&#243;n de intereses</strong>. En su famoso paper <a href="https://www.sfu.ca/~wainwrig/Econ400/jensen-meckling.pdf">Jensen y Meckling &#8220;Theory of the Firm: Managerial Behavior, Agency Costs and Ownership Structure&#8220;,</a> dicen que si el empleado no tiene un incentivo real (bonos, participaci&#243;n, reconocimiento tangible, $$), siempre actuar&#225; como un <em>agente</em> y no como un <em>due&#241;o</em>. Para concretar los esfuerzos de la innovaci&#243;n, el sistema debe garantizar que <strong>quien genera valor, obtenga parte de ese valor. </strong>Es por esto que <a href="https://andyaragon.com/">yo, como consultor,</a> cobro una comisi&#243;n por los ahorros y ganancias generadas por mi trabajo, en lugar de una simple iguala.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Gprx!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61018a1b-b49b-41da-a750-5ff637ecf1a0_512x413.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Gprx!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61018a1b-b49b-41da-a750-5ff637ecf1a0_512x413.png 424w, https://substackcdn.com/image/fetch/$s_!Gprx!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61018a1b-b49b-41da-a750-5ff637ecf1a0_512x413.png 848w, https://substackcdn.com/image/fetch/$s_!Gprx!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61018a1b-b49b-41da-a750-5ff637ecf1a0_512x413.png 1272w, https://substackcdn.com/image/fetch/$s_!Gprx!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61018a1b-b49b-41da-a750-5ff637ecf1a0_512x413.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Gprx!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61018a1b-b49b-41da-a750-5ff637ecf1a0_512x413.png" width="512" height="413" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/61018a1b-b49b-41da-a750-5ff637ecf1a0_512x413.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:413,&quot;width&quot;:512,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:57735,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://newsletter.andyaragon.com/i/189050621?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61018a1b-b49b-41da-a750-5ff637ecf1a0_512x413.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Gprx!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61018a1b-b49b-41da-a750-5ff637ecf1a0_512x413.png 424w, https://substackcdn.com/image/fetch/$s_!Gprx!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61018a1b-b49b-41da-a750-5ff637ecf1a0_512x413.png 848w, https://substackcdn.com/image/fetch/$s_!Gprx!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61018a1b-b49b-41da-a750-5ff637ecf1a0_512x413.png 1272w, https://substackcdn.com/image/fetch/$s_!Gprx!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61018a1b-b49b-41da-a750-5ff637ecf1a0_512x413.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h4>3. Ownership Psicol&#243;gico (El Factor Pierce, Kostova y Dirks)</h4><p>Es el <strong>v&#237;nculo emocional</strong>. No necesitas ser el due&#241;o le&#8230;</p>
      <p>
          <a href="https://newsletter.andyaragon.com/p/estrategias-para-sistematizar-la-841">
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   ]]></content:encoded></item><item><title><![CDATA[Estrategias para Sistematizar la Innovación (Día 2/5)]]></title><description><![CDATA[De la Intenci&#243;n a la Acci&#243;n]]></description><link>https://newsletter.andyaragon.com/p/estrategias-para-sistematizar-la</link><guid isPermaLink="false">https://newsletter.andyaragon.com/p/estrategias-para-sistematizar-la</guid><dc:creator><![CDATA[Andy Aragon]]></dc:creator><pubDate>Tue, 24 Feb 2026 18:34:50 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!PXzA!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbbebd397-ce22-4a17-b4f1-3023ba0307e0_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;688da34d-3d94-4aac-abae-f2187a6a1410&quot;,&quot;caption&quot;:&quot;La mayor&#237;a de las organizaciones tratan la innovaci&#243;n como un evento fortuito o un chispazo de genialidad aislado. Lo expertos en Innovaci&#243;n de alto rendimiento sabemos que la creatividad sin estruct&#8230;&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;sm&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;20 Estrategias para sistematizar la Innovaci&#243;n&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:407388216,&quot;name&quot;:&quot;Andy Aragon&quot;,&quot;bio&quot;:&quot;Innovation Strategist. I help C-Levels transform from feeling uncertain and overwhelmed by stagnation in growth to confidently leading an innovation-driven organization ensuring sustained growth.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ca21a843-135d-4c3e-ba82-bf3d7d9fae81_355x355.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2026-02-24T01:07:10.186Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!BxTm!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb321a201-76f0-4b5f-9d70-be509a4f144b_631x300.webp&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://newsletter.andyaragon.com/p/20-estrategias-para-sistematizar&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:188965097,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:1,&quot;comment_count&quot;:0,&quot;publication_id&quot;:6754286,&quot;publication_name&quot;:&quot;Andy Aragon&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!302Q!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb0e6b74-8c66-4fc3-8560-7f6e58d0a80a_355x355.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p>Ayer hablamos de Marie Curie, del descubrimiento cient&#237;fico a la ejecuci&#243;n de la innovaci&#243;n, establecimos las bases: el enfoque en el cliente, Knowledge Management, la escucha activa y la revisi&#243;n. Hablamos tambi&#233;n del Teatro de la Innovaci&#243;n que las empresas est&#225;n acostumbradas a montar, sobre todo en LATAM, un entorno enfocado al cortoplacismo y al servicio, no a la creaci&#243;n.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!PXzA!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbbebd397-ce22-4a17-b4f1-3023ba0307e0_1024x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!PXzA!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbbebd397-ce22-4a17-b4f1-3023ba0307e0_1024x1024.png 424w, https://substackcdn.com/image/fetch/$s_!PXzA!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbbebd397-ce22-4a17-b4f1-3023ba0307e0_1024x1024.png 848w, https://substackcdn.com/image/fetch/$s_!PXzA!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbbebd397-ce22-4a17-b4f1-3023ba0307e0_1024x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!PXzA!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbbebd397-ce22-4a17-b4f1-3023ba0307e0_1024x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!PXzA!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbbebd397-ce22-4a17-b4f1-3023ba0307e0_1024x1024.png" width="1024" height="1024" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/bbebd397-ce22-4a17-b4f1-3023ba0307e0_1024x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1024,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1963230,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://newsletter.andyaragon.com/i/189037158?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbbebd397-ce22-4a17-b4f1-3023ba0307e0_1024x1024.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!PXzA!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbbebd397-ce22-4a17-b4f1-3023ba0307e0_1024x1024.png 424w, https://substackcdn.com/image/fetch/$s_!PXzA!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbbebd397-ce22-4a17-b4f1-3023ba0307e0_1024x1024.png 848w, https://substackcdn.com/image/fetch/$s_!PXzA!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbbebd397-ce22-4a17-b4f1-3023ba0307e0_1024x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!PXzA!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbbebd397-ce22-4a17-b4f1-3023ba0307e0_1024x1024.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p>Ahora, siendo honestos: muchas empresas tienen &#8220;buenas intenciones&#8221; al momento de Innovar, tratan de administrar sus portafolios, o al menos sus proyectos, y &#8220;escuchar al cliente&#8221;, pero, al final, <strong>no saben qu&#233; hacer con lo que descubren</strong> y se encuentran frustrados, considerando los proyectos fallidos como p&#233;rdida, sin poder capitalizar el aprendizaje, tanto el adquirido de <strong>afuera hacia adentro</strong> como el generado en el interior.</p><p>Hoy pasaremos de la mera filosof&#237;a, de la simple disertaci&#243;n, al <strong>motor de ejecuci&#243;n</strong>. Vamos a hablar de rutas, misi&#243;n y responsabilidad.</p><h2>5. Convierte la Innovaci&#243;n en un Sistema con Rutas Claras de Acci&#243;n</h2><p>Dejamos de ver a la innovaci&#243;n como un <strong>milagro</strong>, algo que ocurre espont&#225;neamente y por suerte, cuando empezamos a tratarla como un <strong>proceso</strong>, con una ejecuci&#243;n sistematizada y ordenada, con indicadores especializados en ella y claros, medibles. En las organizaciones de alto rendimiento, ninguna idea se queda flotando en el aire esperando &#8220;su momento&#8221;, el caos creativo es administrado, como una f&#225;brica donde las l&#237;neas de producci&#243;n que generan s&#243;lo aprendizaje est&#225;n presupuestadas y son contabilizadas propiamente. Cada concepto, cada idea, cada cambio de paradigma, por peque&#241;o que sea, debe entrar en un embudo de validaci&#243;n con tres filtros cr&#237;ticos: <strong>Necesidad Real, Impacto Real y Viabilidad Real.</strong></p><p>Ese enfoque es una evoluci&#243;n pr&#225;ctica de los principios del <strong><a href="https://theleanstartup.com/">Lean Startup,</a></strong> popularizado por <a href="https://leanstartup.co/about/team/eric-ries/">Eric Ries</a>, pero filtrado a trav&#233;s de la lente de la <strong>Consultor&#237;a Estrat&#233;gica</strong>, muy utilizada por firmas como <a href="https://www.ideo.com/">IDEO</a> o, a mi parecer <a href="https://www.economist.com/business/2025/08/03/how-mckinsey-lost-its-edge">muy desvirtuado por McKinsey</a>; para asegurar que la innovaci&#243;n no sea solo "r&#225;pida", sino tambi&#233;n "estrat&#233;gica".</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!JaBl!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ea6089b-af4f-4a7a-ba3b-28f99dc0f365_182x277.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!JaBl!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ea6089b-af4f-4a7a-ba3b-28f99dc0f365_182x277.jpeg 424w, https://substackcdn.com/image/fetch/$s_!JaBl!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ea6089b-af4f-4a7a-ba3b-28f99dc0f365_182x277.jpeg 848w, https://substackcdn.com/image/fetch/$s_!JaBl!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ea6089b-af4f-4a7a-ba3b-28f99dc0f365_182x277.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!JaBl!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ea6089b-af4f-4a7a-ba3b-28f99dc0f365_182x277.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!JaBl!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ea6089b-af4f-4a7a-ba3b-28f99dc0f365_182x277.jpeg" width="182" height="277" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9ea6089b-af4f-4a7a-ba3b-28f99dc0f365_182x277.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:277,&quot;width&quot;:182,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;El m&#233;todo Lean Startup: C&#243;mo crear empresas de &#233;xito utilizando la  innovaci&#243;n continua (Spanish Edition)&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="El m&#233;todo Lean Startup: C&#243;mo crear empresas de &#233;xito utilizando la  innovaci&#243;n continua (Spanish Edition)" title="El m&#233;todo Lean Startup: C&#243;mo crear empresas de &#233;xito utilizando la  innovaci&#243;n continua (Spanish Edition)" srcset="https://substackcdn.com/image/fetch/$s_!JaBl!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ea6089b-af4f-4a7a-ba3b-28f99dc0f365_182x277.jpeg 424w, https://substackcdn.com/image/fetch/$s_!JaBl!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ea6089b-af4f-4a7a-ba3b-28f99dc0f365_182x277.jpeg 848w, https://substackcdn.com/image/fetch/$s_!JaBl!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ea6089b-af4f-4a7a-ba3b-28f99dc0f365_182x277.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!JaBl!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ea6089b-af4f-4a7a-ba3b-28f99dc0f365_182x277.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Cuando el equipo educado y entrenado, que conoce el camino; desde que <strong>nace</strong> la idea hasta que se convierte en un <strong>prototipo</strong> o una mejora de proceso; deja de adivinar, de esperar el &#8220;milagro&#8221;. La experimentaci&#243;n deja de ser un lujo que <em>podr&#237;a</em> tener suerte y se convierte en un <strong>h&#225;bito confiable</strong>, estable y sin sorpresas o costos ocultos. Si no tienes un diagrama de flujo para tu procesos de generaci&#243;n de ideas, y la gente lo entiende y lo ha internalizado, no est&#225;s innovando, s&#243;lo tienes una hermosa lista de deseos.</p>
      <p>
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   ]]></content:encoded></item><item><title><![CDATA[20 Estrategias para sistematizar la Innovación]]></title><description><![CDATA[Porque la Innovaci&#243;n no es un milagro.]]></description><link>https://newsletter.andyaragon.com/p/20-estrategias-para-sistematizar</link><guid isPermaLink="false">https://newsletter.andyaragon.com/p/20-estrategias-para-sistematizar</guid><dc:creator><![CDATA[Andy Aragon]]></dc:creator><pubDate>Tue, 24 Feb 2026 01:07:10 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/6691d887-d6e4-43af-aabc-f503c85785fc_2816x1536.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>La mayor&#237;a de las organizaciones tratan la innovaci&#243;n como un evento fortuito o un chispazo de genialidad aislado. Lo expertos en Innovaci&#243;n de alto rendimiento sabemos que la creatividad sin estruct&#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[La IA no te salvará de tu Deuda Técnica]]></title><description><![CDATA[La deuda t&#233;cnica como detractor de la modernizaci&#243;n]]></description><link>https://newsletter.andyaragon.com/p/la-ia-no-te-salvara-de-tu-deuda-tecnica</link><guid isPermaLink="false">https://newsletter.andyaragon.com/p/la-ia-no-te-salvara-de-tu-deuda-tecnica</guid><dc:creator><![CDATA[Andy Aragon]]></dc:creator><pubDate>Mon, 16 Feb 2026 17:02:56 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!uXrY!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b6c3420-361f-4505-94a4-508a420f6114_1600x1157.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>A estas alturas ya no necesitas que tu personal aprenda a usar ChatGPT, ya todas las empresas implementaron Copilot, Gemini y dem&#225;s chatbots para su suite de correo y ofim&#225;tica, tu equipo de TI ya es&#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[La muerte de la empresa global ]]></title><description><![CDATA[Por qu&#233; tu estrategia de 2020 ya no sirve en 2026]]></description><link>https://newsletter.andyaragon.com/p/la-muerte-de-la-empresa-global</link><guid isPermaLink="false">https://newsletter.andyaragon.com/p/la-muerte-de-la-empresa-global</guid><dc:creator><![CDATA[Andy Aragon]]></dc:creator><pubDate>Mon, 09 Feb 2026 20:11:11 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!UnKH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c65eb97-babd-4b38-8212-972ea1f6e82a_772x654.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!UnKH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c65eb97-babd-4b38-8212-972ea1f6e82a_772x654.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!UnKH!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c65eb97-babd-4b38-8212-972ea1f6e82a_772x654.png 424w, https://substackcdn.com/image/fetch/$s_!UnKH!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c65eb97-babd-4b38-8212-972ea1f6e82a_772x654.png 848w, https://substackcdn.com/image/fetch/$s_!UnKH!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c65eb97-babd-4b38-8212-972ea1f6e82a_772x654.png 1272w, https://substackcdn.com/image/fetch/$s_!UnKH!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c65eb97-babd-4b38-8212-972ea1f6e82a_772x654.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!UnKH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c65eb97-babd-4b38-8212-972ea1f6e82a_772x654.png" width="772" height="654" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7c65eb97-babd-4b38-8212-972ea1f6e82a_772x654.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:654,&quot;width&quot;:772,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:800670,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://soyandyaragon.substack.com/i/187437057?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c65eb97-babd-4b38-8212-972ea1f6e82a_772x654.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!UnKH!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c65eb97-babd-4b38-8212-972ea1f6e82a_772x654.png 424w, https://substackcdn.com/image/fetch/$s_!UnKH!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c65eb97-babd-4b38-8212-972ea1f6e82a_772x654.png 848w, https://substackcdn.com/image/fetch/$s_!UnKH!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c65eb97-babd-4b38-8212-972ea1f6e82a_772x654.png 1272w, https://substackcdn.com/image/fetch/$s_!UnKH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c65eb97-babd-4b38-8212-972ea1f6e82a_772x654.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p>Nunca pens&#233; vivir en un mundo que est&#225; viviendo lo que hoy, y tengo que decirlo, la  vieja y confiable receta de buscar el costo m&#225;s bajo en cualquier rinc&#243;n del planeta y operar bajo la premisa del &#8230;</p>
      <p>
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   ]]></content:encoded></item><item><title><![CDATA[¿Por qué somos pobres en LATAM?]]></title><description><![CDATA[Por falta de patentes]]></description><link>https://newsletter.andyaragon.com/p/la-pobreza-creativa-en-latinoamerica</link><guid isPermaLink="false">https://newsletter.andyaragon.com/p/la-pobreza-creativa-en-latinoamerica</guid><dc:creator><![CDATA[Andy Aragon]]></dc:creator><pubDate>Mon, 02 Feb 2026 23:54:20 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!52t6!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3db0b552-4952-49c8-b084-add6145c25cf_637x502.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>La diferencia entre un pa&#237;s rico y uno en v&#237;as de desarrollo -O como ya no nos gusta decirles: de tercer mundo-  no est&#225; en sus recursos naturales, sino en un mont&#243;n de papeles, sus <strong>patentes</strong></p><p>Llevo un &#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[Lo nuevo debe morir]]></title><description><![CDATA[&#191;Por qu&#233; los CEOs est&#225;n perdiendo el control de sus proyectos de Innovaci&#243;n?]]></description><link>https://newsletter.andyaragon.com/p/lo-nuevo-debe-morir</link><guid isPermaLink="false">https://newsletter.andyaragon.com/p/lo-nuevo-debe-morir</guid><dc:creator><![CDATA[Andy Aragon]]></dc:creator><pubDate>Mon, 05 Jan 2026 17:58:27 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!302Q!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb0e6b74-8c66-4fc3-8560-7f6e58d0a80a_355x355.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>En esta modernidad, donde todo es ef&#237;mero, donde el razonamiento ha sido desplazado por la informaci&#243;n y estar <em>enterado</em> es m&#225;s importante que formarse una <em>opini&#243;n</em>. <strong>Los proyectos de innovaci&#243;n deben d&#8230;</strong></p>
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